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Dove Baby Rich Baby Shampoo goes beyond mildness to help replenish the essential moisture and nutrients that your baby's delicate scalp can lose during the bath time. Tear-free and pH neutral, the product is as gentle as water and ophthalmologist, dermatologist and pediatrician-tested. Just apply a small quantity of Baby Dove Rich Moisture Baby Shampoo into hands and massage into your baby's wet hair and rinse. Made in UK.